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Research papers

Identification of industrial new product opportunities through utilization of graphic stimuli

This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...

Catalogue: Seminar 1990: New Product Development
Author: Gerald L. Patrick
June 15, 1990
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Citation

Patrick, G. L. (1990a, June 15). Identification of industrial new product opportunities through utilization of graphic stimuli. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/identification-of-industrial-new-product-opportunities-through-utilization-of-graphic-stimuli